About

Our Story

Art and design have shaped my life in so many ways, especially during those oh-so-formative high school years. Choosing to study fashion merchandising was one of the best decisions I’ve ever made. It gave me a deep appreciation for every stage of clothing design and retail—and it sparked my passion for building a more sustainable fashion industry with socially responsible brands at its core.

With over a decade of experience in fashion, I’ve explored everything from wholesale representation to curated clothing collections in retail spaces both large and small. Along the way, I've developed my own personal style. But the best part has been learning how to interpret and celebrate the styles of others. Winsome is the result of that journey—a charming, joyfully independent boutique where fashion meets intentionality.

Our Values

The things we wear and the items we surround ourselves with deeply influence how we feel and show up in the world. That’s why everything in Winsome is chosen with care—from sustainable clothing to unique home goods—with the hope that it brings you a little spark of joy each time you reach for it.

We prioritize sustainable and socially responsible brands, so you can feel good about what you wear and where it comes from. Every item is thoughtfully selected, aiming to reflect beauty, joy, and confidence.

Our Goal

Winsome is more than a shop—it’s a source of style inspiration, a break from the ordinary, and a space where everyone is welcome. I hope you’ll find something here that not only brightens your wardrobe but also lifts your spirit.

Thank you for supporting Winsome and being part of this little community we’re building!

—Erica